Bibliografia

 

Básica:

BLAKEMAN, Robyn. Nontraditional media in marketing and advertising. Los Angeles: Sage, 2014.

BLOCK, Martin e Schultz, Don e BIGresearch. Media generations – media allocation in a consumer-controlled marketplace. Worthington: Prosper, 2009.

CALDER, Bobby J. Kellogg on advertising & media. Hoboken: Wiley, 2008.

FIGUEIRA NETO, Arlindo Ornelas. A mídia: o conceito e as atividades. In: PEREZ, Clotilde e BARBOSA, Ivan Santo. Hiperpublicidade – atividades e tendências. São Paulo: Thomson, 2008, vol. 2.

NAPOLI, M. Philip. Audience economics – media institutions and the audience marketplace. New York: Columbia University, 2003.

PROULX, Mike e SHEPATIN, Stacey. Social TV – how marketers can reach and engage audiences by connecting television to the web, social media and mobile. Hoboken: John Wiley & Sons, Inc, 2012.

VERONEZZI, José Carlos. Mídia de A a Z. São Paulo, Edicon, 2002.

TAMANAHA, Paulo. Planejamento de mídia – teoria e experiências. São Paulo, Pearson, 2011, 2a ed.

Complementar:

BRYANT, Jennings e OLIVER, M.B. Media effects. New York: Routledge, 2009, 3a ed.

SCHULTZ, Don e SCHULTZ Heidi. IMC – The next generation. New York: McGraw Hill, 2004.